CADRE: Coalition for Advancing Digital Research & Education
2018 CADRE Conference
City and State
April 17-18, 2018
This research was in response to the perception that females are under-represented in gaming culture. Pew Research Center (2015) found that both males and females thought more males played video games (60%). However, there is not a statistically significant difference in the percentage of males and females who have ever played video games (50% M 48% F). There is the perception that the advertising and production of video games contribute to the different stereotypes associated with men and women in gaming culture. According to research about gender and video game production, both male and female employees who work in the creation of content believe that women are underrepresented (Prescott & Bogg, 2011). This contributes to the idea of androcentrism, which is the practice of placing a masculine point of view as the center of a culture’s, and this is seen in many areas of gaming. In this project we examined the presence of and representation of males and females on video covers.
Cassidy, Alexandra; Cornell, Aaron; Burgess, Emily; Burgess, Stephen; and Evert, Jeremy, "Representation of Characters by Gender across Video Game Covers of Different Ratings" (2018). Student Research. 8.