Preview
Creation Date
4-24-2025
Description
Marketing around AI in video games often leads to positive expectations, with developers promoting AI features as groundbreaking innovations that promise to revolutionize gameplay. However, players frequently find these promises fall short. For example, AI-generated content is marketed as dynamic and ever-evolving, but in practice, it can often feel repetitive and lacking depth. Games touting “smarter” AI opponents promise adaptive behavior, yet many players find these enemies follow predictable patterns that don't offer the challenging or immersive experience they were led to expect. A study by Tschang and Gable (2021) highlighted that while AI is marketed as offering highly intelligent and responsive opponents, players frequently encounter predictable behaviors that undermine the immersive experience. Similarly, the allure of AI-driven procedural worlds is sometimes exaggerated, with games claiming endless possibilities, but many of these worlds can end up feeling mechanically generated and devoid of unique, engaging content.
Keywords
SWOSU Research Fair, Research and Scholarly Activity Fair, Scholarly Activity, Research, Student Research, Research Fair