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The Mastercard "priceless" advertising campaign hits on a specific point — there are some items you can put a price on, and there are some you cannot. The point rings true at Southwestern Oklahoma State University. You can put a price on books, room and board, dinner, clothes. You can count the number of hours you spent studying, talking, partying, or sleeping. But if you combined all your time and money spent in Weatherford, Oklahoma, you could never put a price on it. Your four years in Southwestern are wrapped up in a combination of experiences, fun, sorrow, stress, happiness and laughter. Your time here is the "college experience."' And no price can be put on that.

Publication Date



Southwestern Oklahoma State University


Weatherford, Oklahoma


Southwestern Oklahoma State University, Graduate Record, 1999

Graduate Record 1999:  Priceless
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