Document Type

Poster

Organization

Southwestern Oklahoma State University

Conference Title

SWOSU Research and Scholarly Activity Fair 2026

City and State

Weatherford, Oklahoma

Conference Date

April 23rd, 2026

Publication Date

4-23-2026

Abstract

This presentation explores how artificial intelligence is changing workforce readiness in marketing. It focuses on the growing gap between employer expectations and student preparation, showing how AI driven marketing now requires stronger analytical thinking, practical digital skills, and ethical decision making. The research also examines how learner feedback can help evaluate AI supported education and how responsible AI use affects trust, privacy, and long term marketing success. Overall, the project argues that future marketing readiness depends on practical, inclusive, and ethically grounded AI skill development.

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Creative Commons License
Unless stated otherwise within this repository collection, all materials are shared under the following Creative Commons license: [Creative Commons Attribution-NonCommercial 4.0 International License].

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