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Administrative Issues Journal

Article Title

Service Learning and Student Practitioners: Contextual Learning and Portfolio Building

Authors

Dana Moore Gray

Abstract

Service learning and student practitioners: Partnering RSU business majors and local entrepreneurs for service learning, portfolio development, and economic growth. Since 2005 RSU business majors in two upper-level courses (Marketing for the Entrepreneur and Marketing Management) have partnered with small businesses in the community. Students selfselect small businesses either through their own contacts or as facilitated through the RSU Innovation Center. During the courses they learn and write marketing plans including research, market strategies, and implementation plans. The plans in Marketing Management are presented to clients. Plans that are well developed are prepared as artifacts in the students’ portfolios of professional experience.

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